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Investment Banking
Individual Contributor
45 days
done.deal
Project brief
What to expect
The Problem
The project's scope primarily focuses on improving the user experience for buyers, enabling effortless discovery
Design Strategy
Done Deal's main audience comprises investment bankers, I've adopted a design approach that's familiar, 'Graphik' font, with its standout monospace number attributes, ensures data readability, mimicking the Excel environment they're accustomed to. The theme highlights information, enhancing legibility.
The process
How I did it
Goals
My primary role was to represent the perspective of investment bankers, the key users. The goal was to craft an intuitive product that catered to their needs, creating a value-driven experience they could easily relate to.
Primary KPIs
Increase in Net Promoter Score (NPS) / % of positive reviews and Improved user retention rate.
Market Research
In the competitive space, platforms like Acquire.com seem to follow a similar pattern - casting a wide net to catch all types of users. Yet, they miss out on the details, leaving a lot to be desired, especially for investment bankers. By studying these platforms, I identified some uncovered golden opportunities. Done Deal is stepping up to offer what they don't - a platform that's easy to use, caters specifically to the needs of investment bankers and makes business acquisitions a cakewalk for everyone involved.
Results
Deal Done!
The Product is publically launching soon!
Flatheads, a Famous Footwear brand, which was featured on SharkTank India, has been acquired by Styched through done deal, Despite the product being in beta mode, the acquisition has been finalized.
The quality of output I've seen so far is impressive, showcasing great design work and a thoughtful understanding of our project's needs. What makes the experience even better is Rohan's willingness to discuss and clarify, ensuring everyone's on the same page. I feel his work is fabulous and continues to exceed my expectations!
Rohit Raj
Founder • done.deal & glitch media
Overview
The project's scope primarily focuses on improving the user experience for buyers, enabling effortless discovery
Overview
The project's scope primarily focuses on improving the user experience for buyers, enabling effortless discovery
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